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Phoenix, AZ (602) 555-0163 Est. 2013
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ALF Apex Launch Fit Launch-First Club Fitting
About

We Got Tired of Fittings That Ended in a Guess

Apex Launch Fit exists because too many fitting sessions wrap up with a recommendation based on feel, brand loyalty, or a monthly sales quota — instead of the golfer's own launch numbers.

Our Story

Built By Fitters Who Trusted Numbers Over Instinct

Apex Launch Fit opened in Phoenix in 2013, built around a simple rule: every recommendation has to be traceable to a specific number from your session. That meant investing early in a dual radar-and-camera launch monitor system, rather than relying on a single-source unit that only captures part of the picture.

A decade later, we've logged data on more than eleven thousand club fittings across every skill level, from first-time fitting clients to competitive amateurs preparing for qualifying rounds.

Studio Snapshot
Founded2013
Clubs Fit11,400+
Brands Stocked30+
Average Session Length65 min
What We Believe

Three Things We Won't Compromise On

Data Before Opinion

Every recommendation has to trace back to a number captured during your own session — not a generalization about what "usually" works.

No Brand Quota

We stock every major manufacturer specifically so we're never incentivized to steer you toward one brand over another.

No Purchase Pressure

You'll always know the price before you book, and there's never an obligation to buy after a session — the report is yours either way.

Meet the Fitters Reading Your Numbers

Our fitters combine PGA-recognized training with hundreds of hours of launch monitor session experience.