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Phoenix, AZ (602) 555-0163 Est. 2013
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ALF Apex Launch Fit Launch-First Club Fitting
Fitting Process

What Actually Happens During a Session

Whether you're booking a single club or a full bag assessment, every appointment runs through the same four-stage process from first swing to finished spec.

Baseline Capture

We start by measuring your current clubs on the launch monitor, along with a short conversation about your misses, goals, and typical playing conditions.

Live Demo Testing

We work through relevant heads and shafts from our demo wall, recording every swing so we can compare options against your own baseline numbers rather than a chart.

Spec Build-Out

We walk through the data together and lock in head, shaft, length, and lie/loft specifications, with reasoning explained at every step.

Build & Verify

Clubs are built in-house and checked on our frequency and swing-weight rig before you pick them up, usually within a week.

During Your Session

What the Data Actually Shows You

Every session runs on a screen positioned so you can see your own numbers in real time. Rather than being told a club "should" work better, you watch carry distance, dispersion, and spin rate change swing by swing as specs are adjusted.

  • Every swing logged, not just your best three
  • Side-by-side comparison charts between current and demo clubs
  • A written report emailed within 24 hours of your session
  • No obligation to purchase — the report is yours either way
Session Report Includes
Baseline vs. Fit Comparison
Full Dispersion Chart
Recommended Build Spec
Pricing Breakdown

See the Process for Yourself

Book a session and watch your own numbers change in real time as we test specs.